Passed from father to son for seven generations since its London founding in 1760 by James Henry Creed, The House of Creed has been handcrafting uncommon fragrances for royal houses and discerning patrons for over 250 years. ... Love in White 75ml. Style Number: 20644345. $369.00. Add to cart. Quickview. Add to wishlist. Creed. Love in White.